Starting as an e-commerce retailer selling Korean beauty products, we quickly realized how inefficient the wholesale and procurement process was, particularly for small to medium-sized businesses.

Pricing was often opaque, fake suppliers were not uncommon, reliable ones were hard to find, and international shipping was a challenge to manage.

We launched an initiative to address these wholesale challenges, aiming to give small and medium-sized businesses around the world access to authentic Korean health and beauty products at fair prices. Today, we proudly stand as Korea's digital wholesale platform for K-beauty.